AR Property Viewer Case Study

Advanced presentation of an architectural or urban design project using Augmented Reality Technology.

Urban design showcase. Screenshot from HoloLens.

Challenge Brief

The main idea is to use the potential of the virtual models and augmented space to dynamically present the project in different scales and scope. The user is able to shift between the cityscape view and building detail instantly. This way we are able to present project in the greater scale and underline the advantages of the surroundings.

Microsoft HoloLens was the desired hardware because of its advanced augmented reality capabilities.

Have access to all properties

Using AR technology the user can quickly compare different project options and solutions taking into account many project factors at once.

See it with any perspective you want. (HoloLens Screenshot)

See the scale

The user is able to switch between the cityscape view and facade detail instantly. This way we are able to present project in the greater scale and underline the advantages of the surroundings.

Clear view with all details. (HoloLens Screenshot)

Presentation space is not a problem anymore

The AR space doesn’t limit us with the screen space. The presentation of the project can be three dimensional. Imagine floating interior visualizations near the 3d model of the actual floor and have the data sheet with all necessary details nearby. Augmented reality allows for advanced User Interface system that can present all details at once in an intuitive and interesting way.

Have full control on presentation. (HoloLens Screenshot)

Communication between mobile device and HoloLens.

In this project we’ve explored the possibility to steer/control the presentation with a mobile phone. The presenter can easily navigate the interactive presentation in HoloLens using the mobile device.

Presentation stages

For the purpose of this prototype, we used Warsaw 3d map based on real Open Street Map data and some fictional building with sample office layout. We assume that fake data will be replaced with real models from our customers.
City stage. (HoloLens Screenshot)

Stage 1: City scale

Is used to present the project in the biggest scale possible. We can also easily highlight other similar projects for either showcasing the portfolio of the company or comparing our building to direct competition. In this scale it’s also easiest to show distances to important transport infrastructure, important city areas or landmarks.

Neighborhood stage. (HoloLens Screenshot)

Stage 2: Neighborhood scale

In this scenario we are focusing on urban situation and direct neighborhood of the project. We can easily showcase the distances to the public transport, and proposed parking lots. We can also quickly mark all the different available services in the vicinity such as restaurants, hotels, shops, gyms and more.

The building stage. (HoloLens Screenshot)

Stage 3: The building scale

In this scale we are showcasing the details about the buildings and their relation to each other. It is also a good scale when discussing the planned landscape architecture.

The single floor stage. (HoloLens Screenshot)

Stage 4: The single floor scale

In this scale we can present the details of the plan and the interior of the project. We could simultaneously compare different space layouts and floors sizes available in the building. We are also able to preview additional information such as plans sections and visualization to provide the full overview of this particular floor and its design.


There is still much more to explore when it comes to architectural presentation using HoloLens. We are positively surprised with the performance of the HoloLens when tasked to preview many 3d objects at once. The project also started a big UI discussion for the team which might lead to some interesting conclusions in the future.

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